Michael Perman believes that innovation is the ability to perceive alternative realities and the courage to move toward them. In this presentation, you'll learn about the "source code" for innovation through understanding what people crave, what concerns them and what brings them comfort. You'll also learn about the linkage of innovation and neuroscience, understanding the role of neurotransmitters such as dopamine, cortisol and oxytocin. Learn new ways to transform teams and organizations to invent the future.
